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song, TV show promotions, music artist
promotions, lottery results, food and drinks
pictures and recipes, mood-related pictures.
Corporate
Flight schedules, pre installed corporate logos,
map snippets and travel info, company branded
icons and ring signals, corporate e-mail
notifications, affinity programmes where
companies notify customers of product updates
etc, banks notifying customers about new services
and interest rates, call centres providing answers to
questions about a product, vehicle positioning
combining EMS with Global Positioning System
(GPS) position information, job dispatch with
The diagram shows a model over the possibilities with Enhanced Messaging Service:
- When the Operator/Service provider enables EMS in the network, users will enjoy adding life to
messages with sounds, melodies, pictures and formatted text.
- New ranges of Content/Application aggregators on the operator network or the Internet can pro-
vide EMS contents and services to the users over SMS.
- Content Creators/providers can see a new demand for creative contents. Also, promotional activi-
ties from movie companies, record labels etc can provide ring signals, movie snapshots etc.
The added value in SMS messaging will create new revenue which can be shared between the net-
work operators, the application aggregators and the content providers.
delivery addresses for sales or courier package
delivery, using EMS in a retail environment for
credit card authorization, remote monitoring of
machines for service and maintenance purposes.
Using Web, WAP And SMS for download
Already today services exist on the Internet where
users can create melodies, and view icons and
pictures, subscribe to entertainment and
informations services. These may develop further
in the future to support access via PC over the
Internet, from the phone using WAP and even with
an SMS request interface.
16
T310/T312
White Paper
January 2003
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