NEC NEC110405 Applications

Applications at the forefront of technology
AnchorBank
AnchorBank
is a $3.59 billion consumer-oriented bank and Wisconsin's largest
thrift, offering personal and business banking services to more than 130,000
households in over 50 locations throughout a 19-county area.
the challenge
AnchorBank was looking for a more dynamic way to provide customers information
about its latest banking programs. Until this point, AnchorBank had relied primarily
on print posters to advertise promotions in its bank lobbies, an approach that was
not generating much interest and created significant clutter.
AnchorBank sought a solution that would not only eliminate the large amount of
paper waste they accumulated by using posters, but also one that could be quickly
and easily changed and have more impact than other promotional materials that
many customers didn't even read.
the solution
AnchorBank turned to NEC to provide a 42" commercial plasma display in each of
its bank lobbies to show AnchorBank banking programs and promotions. Now they
display promotional signage vividly, control it remotely, and change the content
quickly.