Pentax Optio W80 Information

June 25, 2009
PENTAX Optio W80
A waterproof digital compact camera
designed for worry-free underwater photography,
with outstanding shockproof performance
for enhanced reliability under demanding conditions
HOYA CORPORATION PENTAX Imaging Systems Division is pleased to
announce the launch of the PENTAX Optio W80 digital compact camera. In
addition to its outstanding waterproof, dustproof and coldproof capabilities —
which allow for up to two hours of continuous underwater photography at a depth
down to five meters — the new Optio W80 offers outstanding shockproof
performance to withstand a fall from a height of one meter.
Major Features
1. Further enhanced waterproof and dustproof performance
By creating tighter external joints for a more airtight camera body, PENTAX has
improved the Optio W80's underwater picture-taking performance from four
meters for the previous models to five meters, and for up to two hours of
continuous operation. Along with this outstanding, IPX 8 (or JIS Class 8)
waterproof performance, the Optio W80 also provides remarkable dustproof
performance equivalent to IPX 6 (or JIS Class 6) and exceptional coldproof
performance for reliable operation at temperatures as low as –10°C. These
features make it perfect for photographing outdoor activities, such as skiing,
marine sports and fishing. It can be also used without worry in other situations
where water or dirt can be a concern, such as in the garden or kitchen.
2. Exceptional shockproof performance
Special shock-absorbent material has been applied at crucial points throughout the
Optio W80's inner body, while all components have been redesigned to be more
rigid and durable. This means that the Optio W80 can withstand a fall from a
height of one meter* without damage to the body, further enhancing its reliability
in harsh shooting conditions.
* Measured under PENTAX-original testing standards (from a height of one meter, onto a
surface of 5cm-thick plywood), conforming to MIL-STD 810F Method 516.5-Shock.
PENTAX INFORMATION Page. 1