Nikon Action 8x40 Brochure page 3

Why Nikon?
exacting precision across a full spectrum of optical technologies
Widely acknowledged as the global leader in precision optics, Nikon's roots go back to
the development of our first binoculars in 1917. Since then, Nikon has continued to build
on the knowhow of generations of optical and precision technology experts with an
enduring passion for quality and innovation. Day in and day out, our products are tested
in the world's most demanding environments and beyond, to outer space. Using Nikon
cameras and NIKKOR lenses, photographers around the globe capture moments that no
one could otherwise envision. While Nikon engineers of semiconductor-manufacturing
equipment employ our optics to create the world's most precise instrumentation. For
Nikon, delivering a peerless vision is second nature, strengthened over the decades
through constant application. At Nikon Sport Optics, our mission is not just to meet your
demands, but to exceed your expectations.
Our commitment to deliver proven, superior products
Nikon has come up with a simple rule for designing and developing our sport optics
products: apply the best materials, the strictest quality controls, the most environment-
sustaining engineering and superior lens coating technologies to achieve the very finest
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optics. The benefits of this pledge have never been clearer. Maximum light transmission,
superior resolution and better-defined contrast are balanced to perfection, free of
aberration, in every stunning view. Because at the heart of each optical system is an
invincible integrity that makes it what it is — a Nikon.
Large, diverse lineup to meet your every viewing need
Viewing distant subjects up-close with sport optics can be an exhilarating experience.
The optimum experience remains a subjective one, however, with countless variables.
That's why Nikon offers the most extensive line of binoculars and scopes on the market.
Whether your aim is serious birdwatching, stargazing, professional sea navigation,
hunting, nature watching, travel, the theatre, or just weekend fun, there's a Nikon Sport
Optics model designed to meet your needs. And our ongoing collaboration with other
Nikon technologies adds even further to your viewing excitement, letting you capture
those precious moments with the Nikon Digiscoping System, for example, or measure
distances with speed and ease using one of our laser rangefinders. Read on and discover
the tools that can help you live life larger.
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