JVC HD-65S998 Brochure & Specs page 5

The Exclusive Advanced Optical Iris — Provides a Contrast Ratio Greater Than 10,000:1
JVC's Exclusive, Advanced "Optical Iris" is as brilliant as the great minds that developed it. The
Advanced Optical Iris in our Ultra Slim HD-ILA
human iris regulates the opening and closing of the pupil to allow more or less light into the eye. Via
constant communication with the GENESSA processor, our Advanced Optical Iris works the same way.
For every incoming signal, the GENESSA chip senses the amount of light in the image and opens and
closes the Optical Iris to allow just the right amount of light through to recreate the perfect image
— the Iris opens more when it senses the image needs more light and closes more when it senses the
need for less. Discriminating viewers can even regulate the Iris function in the TV's on-screen menus.
The GENESSA chip and the Advanced Optical Iris give HD-ILA
The contrast ratio of HD-ILA
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Black levels are improved significantly (the HD-ILA
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HD-ILA displays create more accurate gradation of shades in shadow areas and dark scenes; and
®
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The Iris makes it possible to optimize HD-ILA
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The HD-ILA
Three (1920 x 1080) Chips Are Better Than One!
JVC's exclusive three chip D-ILA (Direct-drive Image Light Amplifier) technology delivers Full HD "True
1080p" picture quality with more than 6 million pixels via three 1920 x 1080 chips. HD-ILA
brilliant, high contrast, and flicker-free no matter what the source.
The LCOS technology employed by HD-ILA
the three chips, one per each RGB color, uses our patented, vertically oriented pixel structure which
unlike rear projection LCD and DLP, requires virtually no space between pixels for the smoothest
image available in a micro-display today. Furthermore, HD-ILA
transmissive, so that the brightness achieved is also unparalleled by the competition.
® televisions acts just like the iris of the human eye. The
® displays is better than 10,000:1 (twice that of our previous 3-step Iris);
televisions under a wider range of room lighting conditions.
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Competitive Advantage:
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is the most sophisticated LCOS available today. Each of
®
® televisions a competitive edge with these distinct advantages:
display can create a "blacker" black);
®
®
technology is reflective, rather than
®
JVC 1080p
images are
Others