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20 Years of Innovation
March, 1987. Canon marked its 50th anniversary with the launch of
the EOS 650. Equipped with a lens mount supporting a radically different
type of lens system, the camera introduced a new level of performance to
SLR photography. EOS had arrived.
EOS 650
20 years on, and the ethos of innovation that defined
the very first EOS remains at the core of Canon's SLR
development strategy. Continued investment in research has
assured Canon's place at the forefront of SLR technology.
But it is feedback from professionals in the field that shapes
the advancements and refinements found in each new
era of the EOS evolution.
By listening to its users over the past two decades, Canon
has consistently raised the bar on what's possible in
SLR photography. Analogue-era developments such as USM
technology have been complemented by a raft of innovations
in the digital age: CMOS sensors delivering lower noise and
EOS-1N D
EOS-1D Mark III
wider dynamic range; continuous shooting at faster frame rates
with greater detail; menus, controls and ergonomics tailored to
the demands of the photographers who use them.
The EOS-1D Mark III when combined with the entire range of
EOS system accessories and EF lenses represents the very
pinnacle of Canon's achievement. 20 years of innovation
distilled into a set of groundbreaking new tools for the working
photographer. Welcome to the next era in SLR photography.
When the first step is the
most important
As a photographer just starting out, buying an EOS camera is one of the
most important purchases you can make. That's because you're not just
buying a camera. You're investing in a camera system.
THE ULTIMATE CAMERA SYSTEM
Currently with five different body models and more than 60 compatible
EF lenses, Canon digital EOS offers you the widest, most flexible camera
system. It also offers a guarantee of futur development. Massive
R&D investment into core technology areas – such as CMOS sensors,
electronics, integrated circuitry and lens technologies – has led Canon
to a string of firsts.
First consumer D-SLR to shoot at 8 frames per second. First to
break the 16-megapixel barrier. Choose EOS and you join a tradition
of Canon innovation with a proud past and an exciting future.
SLR Cameras
NOT JUST A CAMERA BODY
EOS photographers have access to a vast and compelling array of
features, lenses and accessories. Wireless flash units. Lenses with built-in
optical Image Stabiliser technology. The world's fastest auto-focus
system powered by Canon's Ultrasonic Motors. Macro lenses. 45-point
auto-focusing. Tilt-Shift lenses for architectural photography. Wireless
File Transmitters for image downloads while shooting. Professional RAW
image-processing software.
Every EOS body has the same easy, familiar feel. So, as beginning
photographers move up through the range, the transition is fluid
and intuitive.
Mario Moreno
Photographer
"Sunset is a great time to capture
silhouettes, because of the contrast
and the colours. But you'd better
work fast. There's only a few
minutes to get the perfect shot."
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