Conclusion; Vii Conclusion - Canon EOS EOS 5D White Paper

VII. CONCLUSION
The Canon EOS 5D Digital SLR is an extraordinary product. It has very high resolution,
modest dimensions and weight, remarkable ease of use, great accuracy, high-quality
construction and a superior software package. With the exception of EF-S lenses, it
enjoys essentially complete compatibility with the Canon EOS system, the overwhelming
choice of professionals everywhere. At an estimated selling price of $3,299 4 , it has no
rival, no competitor, no challenger.
The EOS 5D model will appeal to an enormous range of photographers. Landscape and
nature photographers, both amateur and professional, will love the 12.8 megapixel
resolution and the camera's backcountry maneuverability. Wedding and portrait photog-
raphers will appreciate the resolution of group shots as well as the camera's size and
weight and its full frame sensor. Then, there are many photographers who have been
dedicated to film and have postponed the purchase of a DSLR. They've waited for a time
when there would be no sacrifice in quality tied to the film-to-digital switch. They will
surely see that the EOS 5D model is the camera they have been waiting for. Everyone
will be amazed by the value that the EOS 5D Digital SLR represents.
One of the interesting parts of the success of the EOS 20D model has been how many of
them are used regularly by professionals. For an estimated selling price below $1,500,
pros have a 685-gram camera with a magnesium alloy body, a stainless steel chassis,
8-megapixel resolution and 5 fps speed. For many of them, 1-Series weight or expense
is a substantial negative. The combination of the EOS 20D and the 5D cameras make an
ideal pairing for many of these professionals: a common interface making switching
back and forth intuitive and error-free, a choice of high quality or high speed, as
required, a camera bag that's easy on the back, shoulders and neck and a total cost that
shooters, spouses and accountants will all approve of.
So, Canon has hit another home run. The combination of great design and manufactur-
ing expertise with obvious marketing savvy has produced a camera that stands alone in
an entirely new and exceptionally appealing class. It is the world's first Premium DSLR.
4
Actual selling price will be set by dealers and may vary.
Contents ©2005 by Canon U.S.A., Inc. All Rights Reserved. Excerpts from this material may be quoted in
published product reviews and articles. For further information, please contact Canon U.S.A., Inc. Public Relations Dept.,
(516) 328-5000.
VI. CONCLUSION 25