Mercury 40 FourStroke Maintenance And Installation Manual page 55

3. Electric start models ‑ Turn the ignition key to "ON" position.
High voltage is present any time the key is turned on, especially when
starting or operating the engine. Do not touch ignition components or metal
test probes and stay clear of spark plug leads when performing live tests.
The exposed moving flywheel can cause serious injury. Keep your hands,
hair, clothing, tools, and other objects away from engine when starting or
running the engine. Do not attempt to reinstall the flywheel cover or top
cowl when engine is running.
4. Place the starter rope knot into the flywheel notch and wind the rope
clockwise around the flywheel.
5. Pull the starter rope to start the engine.
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