Sony Bravia XBR-65HX950 I-Manual page 118

Notes
If you experience difficulties with this feature, check that the Internet connection is set up properly.
This feature may not be available in some regions/countries.
Available apps depend on your region/country.
MAC address and IP address are transmitted automatically from the TV to servers while an Internet
connection is available. The servers are under the control of Sony, and MAC address will never be
transmitted to servers controlled by other parties.
Apps other than Internet Apps may be provided.
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