LG 32LV3700 Owner's Manual page 64

The model and serial number of the TV is
located on the back and/or one side of the TV.
Record it below should you ever need service.
MODEL
SERIAL
The extended owner's manuals that contain
information on the advanced features of this LG
TV are located on the CD-ROM provided in an
electronic version.
To read these files, you will need to use the personal
computer (PC) equipped with a CD-ROM drive.