Sony HVR-M10U Sales Manual

What is "HDV"
• HDV is a new video format for
recording High Definition
Video on standard DV
tape.
• HDV is a cost-effective step
up to the benefits of HD for
videographers,
independent film-makers,
corporate and other
professional users.
• HDV allows users to begin
the move to HD as their
workflow allows.
• HDV offers easy connectivity
via i.LINK, and fits
perfectly in existing DV
based Non Linear Editing
(NLE) systems available
from Sony and other
vendors.
• HDV uses industry standard
MPEG 2 coding at a data
rate of 25 Mb/s, the same
rate as DV and DVCAM.
Products Covered in this Guide
Cameras:
HVR-A1U.......................3
HVR-Z1U.......................4
Recorders:
HVR-M10U.......................5
Comparison Chart:.............6
HDV GUIDE ISSUE: 2006-1
CALL STARIN AT 219-929-4127 IF YOU HAVE A TECHNICAL QUESTION ON HDV PRODUCTS
Sony: Creator of the World's First 1080i HDV
Camcorder
In 2003, Sony in conjunction with JVC, Canon and Sharp combined
their talents to create a system that would finally allow both profession-
als and consumers access to true High Definition acquisition at Stan-
dard Definition prices. Sony's first professional HDV camcorder, the
HVRZ1U, entered the market as the first 1080i HDV camcorder avail-
able and changed the way the world looked at High Definition forever.
Starin Marketing assembled this HDV guide to make you aware of the
significant advantages Sony's HDV equipment has over other com-
petitive models.
Why buy a Sony?
Sony has always believed that true High Definition means 1080i, and
has put everything they know about imaging technology, image pro-
cessing and user features into the HVR series of products. What this
means is a solid and technically well balanced camera from the custom
Zeiss lens up front to the rugged tape mechanism in back.
Why Buy a Sony HDV Camcorder?
Take a look at the three main advantages that Sony offers over other
brands.
Extremely high quality Zeiss HD optics —Your recorded im-
age can be no better than the lens that produced it. Sony uses
Zeiss lenses specifically designed to match the other compo-
nents of the imaging system.
14 bit A/D converters and Sony Exclusive Digital eXtended
Processor (DXP) —The HVRZ1U and HVRA1U both use 14
bit A/D conversion which preserves a large exposure latitude
without needing any knee compression. This allows the DXP
image processor to intelligently create the best possible HD
image
14 bit A/D converters and Sony Exclusive Digital eXtended
Processor (DXP) —The HVRZ1U and HVRA1U both use 14
bit A/D conversion which preserves a large exposure latitude
without needing any knee compression. This allows the DXP
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