Marketing Strategy; Launch Date; Target Markets; Positioning - Polaroid 790 Product Manual

790 Instant Camera

Marketing Strategy

Launch date

Product launch is scheduled for July, 1998.

Target markets

Developing markets in Eurasia and Africa, Latin and South America, and
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Asia.
• Primary: Consumers – extroverted, aspirational young urban men/women,
aged 18-30, with reasonable disposable income.
• Secondary: Families with young children

Positioning

Polaroid's most fun way to create special times with your friends and family
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wherever you go, whatever you do, every single day.
Contemporary, spontaneous, helps you have more fun.
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Stimulus to make things happen NOW.
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Easy to use.
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Fail-safe operation
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New Product Manual
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