Product Overview - Motorola C115 Service Manual

Product Overview

The C115 is an affordable priced, easy-to-use mobile phone offering basic features such as voice and SMS.
The phone will has an attractive industrial design in a candy bar form factor. This phone will be first targeted and
marketed towards the "Emerging Markets" in EMEA, Asia, LA and North America pre-paid and free phones
market. It will be positioned below both the C250 and C200 and will be the lowest price and feature solution in
the GSM portfolio for 2004 and mid 2005.
Feature
Consumer Value Prop
Affordable, easy to use communication that looks great – from a brand you can trust
Key Points:
•
Communication – easy affordable voice and SMS
•
ID – Small attractive form factor at a reasonable price
•
Brand – High quality
•
Performance – excellent talk and standby time and RF
Customer Value Prop
Easy to use and low cost - moves connectivity into developing countries and cost conscious consumers with a
brand you can trust
Use cases and target customers
•
GSM carriers pursuing new subscribers with limited income.
•
Low cost entry for emerging, first-time low income customer
•
NA prepaid & free phone
Key Selling Points:
•
Cost
•
Quality
•
Brand
•
Attractive ID
•
Excellent RF and battery performance
.