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Mazda 2005 Tribute Brochure
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Mazda 2005 Tribute Brochure

Mazda 2005 Tribute Brochure

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2005
MAZDA
F A S T F A C T S

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Summary of Contents for Mazda 2005 Tribute

  • Page 1 2005 MAZDA F A S T F A C T S...
  • Page 2 The 2005 Mazda Tribute Fast Facts will help Mazda Dealers show customers how to experience the SUV with the soul of a sports car. This sales guide provides information on key features and competitors, and offers guidelines for selling to Mazda Tribute customers. When used with the 2005 Mazda Tribute product brochure, these Fast Facts provide the information needed to make a customer-tailored product demonstration.
  • Page 3 The Mazda Tribute is targeted at career-minded professionals in their late twenties to early thirties. These college graduates belong to up-and-coming or upper-middle- class groups and are more likely to be married with two children. They are active, enthusiastic, and have a variety of interests.
  • Page 4 Key Feature: Sophisticated Sport Utility Styling The sophisticated sport utility profile of the Tribute can be seen in its: • Clean lines • Sculpted hood • Short overhangs • Bold front grille • Thick bumpers • Contoured body sides • Bold wheel lips •...
  • Page 5 2.3-liter, dual-overhead-cam, 16-valve, 153-hp, I-4 engine • Features an innovative design that delivers superior horsepower and torque in the rpm • Incorporates intake manifold runner control to produce higher engine torque from lower • Employs platinum-tipped spark plugs that resist heat to provide longer service life than •...
  • Page 6 Key Feature: Sporty Manual and Automatic Transmissions 5-speed manual overdrive transmission • Features short, positive throws and reduced shift efforts for a sports-sedan-like feel 4-speed electronically controlled automatic overdrive transmission with lockup torque converter (Std. Tribute s , Opt. Tribute i ) •...
  • Page 7 Electronic 4-wheel drive (Opt.) • Features an all-new, fully automatic Active Torque Control Coupling (ATCC) that replaces the Rotary Blade Coupling™ (RBC) from previous model years • Uses inputs from wheel and accelerator sensors to calculate dozens of times per second exactly how much torque to send to the rear wheels to minimize slip •...

  • Page 8: Tilt Steering Column

    Rack-and-pinion steering with engine-rpm-sensing variable power assist • Provides more assist at parking speeds for enhanced maneuverability and less assist at highway speeds for improved stability • Takes less than three steering-wheel turns to go lock-to-lock for a precise steering response Tilt steering column •...

  • Page 9: Front Stabilizer Bar

    Key Feature: Sports-Sedan-Inspired Suspensions Independent strut-type front suspension • Allows each front wheel to track over road imperfections with minimal effect on the opposite wheel • Incorporates larger-diameter damper pistons and new tuning to improve ride over varying road conditions Front stabilizer bar •...
  • Page 10 Ventilated front disc brakes • Provide superior cooling to better resist brake fade and deliver plenty of stopping power • Incorporate new longer-lasting friction materials that provide reduced brake fade Power-assisted 4-wheel disc brakes • Deliver exceptional stopping power with larger ventilated front discs and solid rear discs Anti-lock Brake System (ABS) Distribution...
  • Page 11 Driver amenities: • Include a tilt steering column that allows the driver to position the steering wheel for maximum comfort • Provide a floor-mounted manual or automatic transmission shifter for added driving convenience • Feature standard auto-off headlights that help prevent battery drain that can occur if lights are inadvertently left on •...

  • Page 12: Convenient Storage

    Key Feature: Sophisticated and Spacious Cabin Convenient storage • Includes a standard lockable glove compartment, center instrument panel storage compartment, center console with storage, front door- trim storage pockets, and front and rear cup holders • Adds front seatback pockets on the Tribute s •...
  • Page 13 Flip-up rear liftgate window • Provides convenient access to the cargo area and can accommodate 4x8 sheets of plywood with the liftgate window open 60/40 split fold-down rear seatback • Offers added passenger- and cargo-carrying versatility that can hold two 26-inch bikes with their front wheels removed when the rear seats are folded Cargo area amenities •...
  • Page 14 Dual-stage advanced driver’s and passenger’s front air bag Supplemental Restraint System • Uses crash zone, driver’s seat-track position, and passenger’s seat weight sensors to determine the type and severity of a frontal or near-frontal impact and deploy the front air bags in one of two stages as necessary for optimal occupant protection Front and rear side air curtains with rollover protection •...
  • Page 15 Key Feature: Advanced Safety Systems Adjustable head restraints for all seating positions • Provide additional head and neck protection for all five seating positions in the event of a collision Engine-immobilizer antitheft system • Helps protect the vehicle from theft by immobilizing the engine if someone attempts to start it without the proper key Belt Minder™...
  • Page 16 Package 1 (Opt. Tribute s ) • Includes power sliding-glass moonroof with one-touch-open and tilt-up ventilation features and sunshade, overhead console with single storage bin, 6-way power driver’s seat, retractable cargo cover, and 190-watt modular audio AM/FM/CD stereo with 6-disc in-dash CD changer, four door-mounted full-range speakers, two front-door-mounted tweeters, and one separately powered subwoofer Package 2...
  • Page 17 Dealer-installed accessories • Full- or half-front mask • Hood bug deflector • Moonroof wind deflector • Door edge guards • Side step tubes • Rear-bumper step plate • Rear spoiler • Windshield sunscreen • Compass and outside temperature auto-dimming mirror with or without HomeLink ®...
  • Page 18 During the sales conversation, listen and look for customer needs that could be met with accessories. For example, a customer who comments on the fine finish of the Mazda Tribute might be interested in protecting that finish with a car cover, front mask, or car care products.
  • Page 19 Use your accessory selling guides Like all Mazda cars and trucks, the Mazda Tribute has its own laminated accessory selling guides that list available accessories and shows photographs of many of those accessories. Use these guides to structure your sales conversation with customers.
  • Page 20 When delivering a Tribute to a new owner, consult the 2005 Mazda Tribute section of the Mazda Product & Comparison Guide for complete delivery tip information. Use the New Vehicle Sales Delivery Checklist and remember to address the following items:...
  • Page 21 You can foster repeat and referral business for your dealership by taking these actions to increase Mazda Tribute owner retention. During delivery… Set a delivery appointment or prepare for a “spot” delivery Check the vehicle prior to delivery Review the Owner’s Portfolio with the new owner...
  • Page 22 • Quality, Durability, and Reliability • Safety Each vehicle section in the Mazda Product & Comparison Guide contains a Purchase Motivation Walkaround Guide for each of the five purchase motivations. Each guide is organized along the five points of a walkaround presentation: 1.
  • Page 23 Tribute and its cousin the Ford Escape are built at Ford’s Kansas City Assembly Plant. No other manufacturer has as much experience at building SUVs as Ford. And the Mazda Tribute comes with a free loaner vehicle during warranty service.
  • Page 24 Ford’s Intelligent 4WD System is available on all three Escape trim levels. It is identical to the electronic 4WD system that is available on the 2005 Mazda Tribute.
  • Page 25 Competitive advantages of Mazda Tribute over Ford Escape: • Unique exterior styling and colors • Standard 16-inch wheels and tires • Standard alloy wheels • Side turn-signal repeater lights • Larger flip-up rear liftgate window • Standard rear-area Privacy Glass™...
  • Page 26 Privacy Glass™, power sliding-glass moonroof, and 6-disc in-dash CD changer. Honda’s Real Time 4WD is standard on the CR-V LX 4WD and EX 4WD trim levels. It is similar to the ™ automatic on-demand 4WD system used in the 2004 and earlier Mazda Tribute. Honda CR-V Overview...
  • Page 27 Competitive advantages of Mazda Tribute over Honda CR-V: • Available V6 engine • Multilink rear suspension • Standard Anti-lock Brake System (ABS) • Standard Electronic Brakeforce Distribution (EBD) • Brake Assist • Standard remote keyless entry system Mazda Tribute over Honda CR-V •...
  • Page 28 Hyundai’s Electronic InterActive Torque Management 4WD system is optional on the Santa Fe GLS and LX with the 3.5-liter V6 engine. It is similar to the electronic 4WD system that is available on the 2005 Mazda Tribute.
  • Page 29 Competitive advantages of Mazda Tribute over Hyundai Santa Fe: • Available on-demand 4-wheel drive • Standard Anti-lock Brake System (ABS) • Standard Electronic Brakeforce Distribution (EBD) • Brake Assist • Standard remote keyless entry system • Engine-immobilizer antitheft system • Fuel pump inertia cutoff switch •...
  • Page 30 Toyota RAV4 Overview The Toyota RAV4 is available in a single trim level: • RAV4 comes with a 160-hp 2.4-liter 4-cylinder engine, 5-speed manual overdrive transmission, independent strut-type front suspension, independent double-wishbone rear suspension, variable-assist rack-and-pinion steering, power-assisted ventilated front and solid rear disc brakes, Anti-lock Brake System (ABS) with Electronic Brakeforce Distribution (EBD) and Brake Assist, and 16-inch steel wheels and P215/70R16 all-season radial tires.
  • Page 31 Competitive advantages of Mazda Tribute over Toyota RAV4: • 5-inch-longer wheelbase • Available V6 engine • Available on-demand 4-wheel drive • Multilink rear suspension • Standard remote keyless entry system • Standard engine-immobilizer antitheft system • Fuel pump inertia cutoff switch •...
  • Page 32 2005 Mazda Tribute i / s Functional Unibody Construction V6 Engine –/S Manual Transmission S/– Automatic Transmission 4-Wheel Drive Independent Rear Suspension Variable-Assist Power Steering Rear Disc Brakes –/S Anti-lock Brake System (ABS) 2005 2004 Ford Honda Escape CR-V XLS/XLT/...
  • Page 33 2005 Mazda Tribute i / s Functional Electronic Brakeforce Distribution (EBD) Brake Assist Remote Keyless Entry System Engine-Immobilizer Antitheft System Fuel Pump Inertia Cutoff Switch Under-Vehicle-Mounted Spare Tire Exterior (All dimensions are in inches unless otherwise noted) Alloy Wheels Competitive Features...
  • Page 34 2005 Mazda Tribute i / s Exterior Auto-off Headlights Fog Lights –/S Side Turn-Signal Repeater Lights Power Mirrors Heated Outside –/P Mirrors Flip-Up Rear Liftgate Flip-Up Rear Liftgate Window Rear Window Wiper/Washer Privacy Glass™ Roof Rack Competitive Features 2005 2004...
  • Page 35 2005 Mazda Tribute i / s Exterior Power Sliding –/P Moonroof Interior (All dimensions are in inches unless otherwise noted) Leather-Trimmed –/P Upholstery Heated Front Seats –/P Adjustable Driver’s –/S Seat Lumbar Support Power Driver’s Seat –/P 60/40 Split Fold-Down...
  • Page 36 Competitive Features 2005 Mazda Tribute i / s Interior Cruise Control –/S Steering-Wheel- –/S Mounted Cruise Control Tilt Steering Column CD Player 6-Disc In-Dash –/P CD Changer Premium Audio System –/P Satellite-Radio-Ready Audio Unit Air Conditioning Retained Accessory Power 2005...
  • Page 37 2005 Mazda Tribute i / s Interior Battery-Saver Feature Dual-Stage Advanced Front Air Bags Front Seat-Mounted –/– Side-Impact Air Bags Front and Rear –/O Side Air Curtains Side Air Curtain –/O Rollover Protection Power Windows Power Door Locks Retractable –/P...
  • Page 38 2005 Mazda Tribute i / s Warranty Basic Warranty 48-month/ Coverage 50,000-mile Roadside Assistance Warranty Service Loaner Car Features shown as neither standard nor optional may be available as dealer-installed accessories. S = Standard Equipment O = Optional Equipment P = Package Option Only –...
  • Page 39 2005 Mazda Tribute i / s Functional Base Model Engine 2.3L DOHC 16V I-4 Premium Model 3.0L DOHC 24V V6 Engine Horsepower 153 @ 5800 (SAE net @ rpm) 200 @ 6000 Torque 152 @ 4250 (SAE net lb-ft @ rpm)
  • Page 40 2005 Mazda Tribute i / s Functional Standard 5-Speed Manual Transmission Overdrive ( i ) 4-Speed Automatic Overdrive ( s ) Optional Transmission 4-Speed Automatic Overdrive ( i ) Front Suspension Independent MacPherson Strut with Stabilizer Bar Rear Suspension Independent...
  • Page 41 2005 Mazda Tribute i / s Functional Steering Variable-Assist Rack-and-Pinion Turning Diameter (ft) 38.3 Brakes Ventilated Front Disc/ Rear Drum ( i ) Ventilated Front Disc/ Solid Rear Disc ( s ) Wheel Size (in) Fuel Tank (gal) 16.5 Wheelbase 103.1...
  • Page 42 Competitive Specifications 2005 Mazda Tribute i / s Exterior Overall Length 174.4 Overall Width 72.0 Overall Height 70.0 Track—Front/Rear 61.3/60.9 Base Curb Weight— 3181/3346 2WD/4WD (lb) Interior (All dimensions are in inches unless otherwise noted) Seating Capacity Headroom— 40.4/39.2 Front/Rear...
  • Page 43 2005 Mazda Tribute i / s Interior Shoulder Room— 56.1/56.2 Front/Rear Legroom—Front/Rear 41.6/36.3 Passenger Volume (cu ft) 100.1 Cargo Volume (cu ft) 29.7/66.8 ( i ) Rear Seats Up/Folded 29.7/66.9 ( s ) Performance EPA Mileage Estimates 24/29 (2WD I-4)
  • Page 44 2005 Mazda Tribute i / s Performance Maximum Driving 479 (2WD I-4) Range (mi) INA (4WD I-4) 413 (2WD V6) 363 (4WD V6) Maximum Towing 3500 Capacity (lb) INA = Information not available. With standard transmission. 2005 2004 Ford Honda...
  • Page 45 There are four stages in the Mazda Test Drive Experience. Each stage has been designed with a specific purpose in mind. Stage 1: Warm-Up Ensure the test drive vehicle is ready to go. Stage 2: Visioning Prepare the customer and set expectations for the test drive.
  • Page 46 Ensure the vehicle is clean inside and out Check the fuel level Measure the tire pressure for optimal driving experience Position the vehicle facing out, signaling ready to go Check road and traffic conditions for your test drive route Mazda Test Drive Experience...
  • Page 47 • State that all Mazda vehicles are designed to be sporty and energetic Communication • State how a Mazda communicates directly with the driver through the steering wheel, pedals, and seat of the pants • Review the test drive route using the corresponding map Invitation •...
  • Page 48 With each element, key questions to ask customers can help them evaluate their driving experience. The Sales Consultant drives first to demonstrate the assertive (but not aggressive) desired driving technique. The customer then takes over at a designated point on your Mazda Test Drive Experience route. 5. Freeway off-ramp 6.
  • Page 49 Own It (Key Questions to Ask) • Does the gas pedal feel firm when you push on it? • Do you feel that the acceleration is responsive in proportion to the amount of pressure you apply? Mazda Test Drive Experience...

  • Page 50: Freeway Driving

    Mazda Test Drive Experience Freeway Driving Drive It (What You’ll Say) Now that you’re driving at freeway speed, try changing lanes. Feel It (Driving Dynamics They’ll Feel) Acceleration Handling Ride Own It (Key Questions to Ask) • Does the engine respond in proportion to the amount of effort you apply? •...
  • Page 51 Own It (Key Questions to Ask) • Does the steering feel weighty and firm? • Does the vehicle react precisely to your steering inputs? • Does the vehicle react as if it were an extension of your body? Mazda Test Drive Experience...
  • Page 52 Mazda Test Drive Experience Transitional Turns (S-Curves) Drive It (What You’ll Say) Pay attention to how the steering wheel feels on these curves. Feel It (Driving Dynamics They’ll Feel) Steering Handling Own It (Key Questions to Ask) • How solidly and tightly does the vehicle follow the profile of the road? •...
  • Page 53 Own It (Key Questions to Ask) • Are the brakes quick and do they give you precise control when slowing down the vehicle? • Is the vehicle stable when you stop or do you feel a nosedive? Mazda Test Drive Experience...
  • Page 54 Mazda Test Drive Experience Stop-and-Go City Traffic Drive It (What You’ll Say) On surface streets with frequent stop signs and traffic lights, you’ll experience Mazda’s braking and acceleration. Feel It (Driving Dynamics They’ll Feel) Braking Acceleration Own It (Key Questions to Ask) •...
  • Page 55 Rough and Uneven Roads Drive It (What You’ll Say) While driving over rough and uneven roads, you’ll feel the stability of a Mazda. Feel It (Driving Dynamics They’ll Feel) Ride Steering Own It (Key Questions to Ask) • Is the ride firm or is it sloppy? •...
  • Page 56 Mazda Test Drive Experience Stage 4: Reinforce It Reinforce It occurs after the test drive and links customer comments and emotions with vehicle engineering. Maintain emotional engagement • Remember that people justify decisions with fact, but they buy on emotion •...
  • Page 57 Mazda Test Drive Experience Web-Based Training Mazda Product & Comparison Guide Mazda Product & Comparison Pocket Guide 2005 Mazda Tribute Product Brochure 2005 Mazda Tribute Quick Tips ® Sales Resources...
  • Page 58 © 2004 Mazda North American Operations Due to continuous improvements, information in this guide may change without notice. This guide is for Sales Consultant use only and was accurate as of its publication date. Part No. 9999-92-TRBFF-05...