Asus ZenFone 5 Reviewer's Manual page 3

Introducing ZenFone
ASUS ZenFone is an all-new family of smartphones designed to
personify the essence of simplicity and reliability.
ASUS is famous for its market-leading tablets and notebooks, which
blend high-quality materials with new innovations that focus on
adapting to the user. ZenFone (and, by extension ZenUI) is no
different in this regard, but we are bringing these high-value
innovations to the mainstream sector.
ZenFone is designed to fit around you and its innovative features will
allow it to become a key ingredient in your life. It helps you to sort
through life's chaos by organizing your schedule and helping you to
remember the things and people that are important to you.
ASUS engineers have worked hard to ensure ZenFone seamlessly
integrates into your life and begins to understand what you need. It
fits perfectly into your hand with the buttons just where you expect
them to be – right under your fingertips.
ZenFone manages to balance premium features and components
with affordability – it was borne from our world-renowned 'design
thinking' philosophy, adapting to users' needs with features that are
designed to make their lives easier.
At the heart of every ZenFone is a super-fast quad-threaded Intel®
Atom™ 2500 series processor running at up to 2.0GHz. Intel
processors offer the best performance and power efficiency in their
class, enabling you to focus on getting things done rather than
worrying your smartphone is up to the task. Apps open quickly,
games run smoothly and you can effortlessly browse the web. What's
more, ASUS ZenUI is buttery-smooth and HD video is stutter-free,
ensuring the ZenFone mobile experience is an uncompromised one.
ASUS ZenFone 5 Reviewer's Guide
2
April 2014