Intelligent Traffic Mirroring; Behavioral Targeting Use Case - Cisco SCE2020-4XGBE-SM Configuration Manual

Software configuration guide
Table of Contents

Advertisement

Chapter 12
Value Added Services (VAS) Traffic Forwarding

Intelligent Traffic Mirroring

Traffic mirroring is a new SCE platform capability that complements the range of services provided by
the SCA BB solution. It copies a specified portion of the traffic streams and sends this copy to third party
servers who do offline analysis.
The criteria for traffic mirroring is based on L7 attributes and subscriber awareness. This fine
granularity, along with load sharing capability for servers providing the same service, substantially
reduces the number of solution components.
The traffic that is copied is also processed by the SCA BB application and forwarded without
interruption to its original destination. The copy of the traffic is presumed not to return to the SCE
platform after being processed by the third party servers.

Behavioral Targeting Use Case

Today WEB advertising is being executed by content providers (or publishers) in collaboration with
ad-networks, which actually handle the syndication of ads from advertisers to web sites. The Cisco
Service Control behavioral targeting solution provides the means for service providers to participate in
the business of the online advertising. This solution allows the SPs to leverage their information about
the subscribers and enables highly targeted advertising.
Based on Deep Packet Inspection (DPI) and subscriber integration, the Cisco SCE8000 platform filters
out only what is relevant for the subscriber profiling. This greatly conserves the resources of the
advertising servers, by eliminating the irrelevant web traffic before it even reaches them. This filtered
traffic is processed as usual by the SCA BB application along with the rest of the traffic, but in addition
a copy of it is passed to an external device which can do offline analysis on the subscriber behavior. The
data can then be used for the targeted advertising.
Behavioral Targeting is accomplished using several SCE platform capabilities. This section describes the
intelligent traffic mirroring capability, which is one of the features that enable the solution
(Figure
OL-7827-12
Behavioral Targeting Use Case, page 12-47
Traffic Mirroring and SCA BB, page 12-48
Mirroring Termination, page 12-48
Mirroring Exceptions, page 12-49
SCE Connectivity, page 12-49
Configuring Traffic Mirroring, page 12-50
Monitoring Traffic Mirroring, page 12-51
Traffic Mirroring Sample Configuration, page 12-52
12-11).
Cisco SCE 2000 and SCE 1000 Software Configuration Guide
Intelligent Traffic Mirroring
12-47

Advertisement

Table of Contents
loading

This manual is also suitable for:

Sce 2000Sce 1000

Table of Contents