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Business Objectives
RESEARCH & DEVELOPMENT
Research, design and develop new
products/services
Evaluate design considerations
Bring quality products/services to
market in a timely manner
SALES & MARKETING
Sell products at a profit
Create the proper company image for the
customer through marketing and
communications activities
Develop advertising and incentives to
influence buying
Conduct research on business
direction and trends
TRAINING
Design, develop and deliver training
Certify completion/competency
Meet employee development
requirements
Target Markets for Color Printers
Key Questions
Do you send customer letters, forms, and
surveys that require a timely response?
Do you wish to draw attention to
presentations with full color overheads?
Are multiple copies of color presentations
distributed to inside/outside groups?
Are technical reports prepared in-house or
sent outside?
Are you paying large outside costs for design
work that could be done in-house?
Do your sales ideas/marketing pitches
include color images?
Are you including color in your proposals
and presentations to prospective buyers?
Do you wish to highlight sensitive/important
material to help customers in decision
making?
What visuals do you give for training
purposes? How is color added and why?
Are hard copies of presentations made
available for handout?
Do you produce course completion/
competency certificates using color?
How can color be used to emphasize
critical information in manuals and self-paced
training?
Key Applications
Manuals
Internal forms
Technical reports
Complex documents
Drawings
Questionnaires
Memos, letters
Presentations, proposals
Signage, posters
Reports, product guides
New product announcements
Training materials
Newsletters, surveys
Journals
Market literature, pitchbooks
Surveys, evaluations
Response forms
Calendars
Training manuals, workbooks
Handouts, orientation materials
Article/photo/illustration reprints
Recruitment materials
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