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Paul Phillips
Edelman for Samsung Australia
+61 2 9291 3313
paul.phillips@edelman.com
Samsung Launches the NX11:
the Latest NX System Camera and Lens Line Up
Create high quality images with the camera's easy-to-use i-Function lens
CES, Las Vegas – January 3, 2011 - Samsung Electronics Co., Ltd, a global leader in digital media and
digital convergence technologies, has announced the launch of the NX11 - the latest addition to the highly
successful NX family of cameras. The NX11 is an upgraded model based on the NX10, compatible with
the new i-Function lens, introduced for the NX100. The NX11 will come complete with an 18-55mm i-
Function lens, as well as two new i-Function lenses, a 20mm pancake and a 20-50mm zoom silver color
lens. The launch reinforces the company's commitment to leading innovation in the compact system
camera market.
The i-Function lens puts the perfect picture at the fingertips of all photographers by providing an
exceptionally easy way of controlling the camera. Because a typical camera user wraps their hand around
the lens when using the camera, the new i-Function system means that photographers can naturally use
their left hand to change settings through a button built into the i-Function lens, without the need to take
the camera off the target. Users can toggle between shutter speed, aperture, EV, WB, and ISO quickly
and easily by simply using the i-Function button and ring on the lens, resulting in easier and quicker
configuration while shooting.
The NX11 also has a focus on usability, with a change in the grip design to make shooting easier and
more comfortable. Additionally, it has a lens priority mode dial, to simplify searching for the best mode for

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Summary of Contents for Samsung NX11

  • Page 1 Create high quality images with the camera’s easy-to-use i-Function lens CES, Las Vegas – January 3, 2011 - Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, has announced the launch of the NX11 - the latest addition to the highly successful NX family of cameras.
  • Page 2 Mr. Hyunho Chung, Executive Vice President and Head of the Digital Imaging Business, Samsung Electronics, said: “Today’s launch is important for Samsung in reinforcing our position as a leading innovator in the digital camera market and for showing our innovation in the compact system camera market.
  • Page 3 TTL Auto Pop-up flash Smart Flash, Auto, Auto + Red-eye reduction, 28mm wide-angle coverage (Equivalent to 35mm) Samsung External Flash available (SEF-42A, SEF-20A, SEF15A : Hot Shoe Smart Auto, Lens Priority, Program, Shutter Priority AE, Aperture Beauty shot, Children, Close Up, Text, Sunset, Dawn, Backlight,...
  • Page 4 5 ~ 85% Special features i-Function World's first under 40mm length Category Lens Name SAMSUNG 20mm F2.8 Black/Silver Focal Length 30mm (equivalent to 30.8mm in 35mm format) Elements in Groups 6 elements in 4 groups (1 Aspherical lens) Angle of View 70.2°...
  • Page 5 Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognised as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.au...